Xpotential was founded in 1999. Today, we are a registered Investment Advisory firm assisting Individuals, Businesses, Trusts and Guardianships optimize the risk-adjusted return of their Portfolios, Investments and Retirement Plans. Our investment approach is evidenced-based, built upon leading academic research. At or core, we are Fiduciaries 100% of the time. We earn no commission, sell no product and always place our client's best interest above all else.